AP's Stance on Artificial Intelligence in Journalism

Dan Nicholson

The Associated Press (AP) is addressing the role of Artificial Intelligence (AI) in newsrooms head-on. In a much-anticipated move, AP released official guidelines for its journalists regarding the use of AI, providing insights into the ongoing debate over the technology's integration into the media world.

The AP's AI Guidelines: A Quick Overview

No Generative Content: AI cannot be utilized to generate publishable content or visuals for AP stories. This directive squarely addresses concerns over the credibility of AI-produced narratives and the potential for errors or biases.

Training & Familiarization: While AP journalists can't employ AI for creating content, AP has emphasized the importance of staff familiarizing themselves with the technology. This underscores a recognition that AI will undeniably influence future reporting and that journalists should be prepared.

Verification Above All: Emphasizing a core principle of journalism, AP advises that any material produced by AI be vetted with the same rigor as any other source. This ensures that the content's accuracy remains uncompromised.

Why Now?

The recent surge of generative AI tools like ChatGPT by OpenA prompted AP's move. Although these tools hold incredible potential, they aren't without flaws. Instances of AI-generated "hallucinations" or inaccuracies have raised legitimate concerns about the technology's readiness for mainstream adoption, particularly in a sector where factual accuracy is crucial.

Moreover, AP's announcement comes just a month after the news agency struck a deal with OpenAI, granting ChatGPT access to AP's extensive archives for training purposes.

Reflecting the Broader Sentiment

AP isn't alone in its cautious approach toward integrating AI into journalism. Other media outlets, including the tech magazine Wired, have taken a similar stance. Nicholas Carlson, Insider's editor-in-chief has also stated, "Your stories must be completely written by you."

That said, many acknowledge the utility of AI in supporting editorial processes. Generative AI can assist in drafting headlines, suggesting edits, and even generating story ideas. Such auxiliary applications of AI can enhance efficiency without compromising core journalistic values.

Future Outlook

While the guidelines present a snapshot of the AP's current position, it's clear the organization will revisit the topic frequently. Amanda Barrett, the vice president of news standards and inclusion at AP, anticipates updates to the guidelines roughly every three months.

The integration of AI into journalism extends beyond just content creation. Concerns about AI's potential role in displacing human jobs loom, with many journalists apprehensively eyeing the developments.


AP's newly established guidelines serve as a timely reminder of journalism's core values in the age of AI. While the technology offers remarkable possibilities, ensuring authenticity, transparency, and trust remain paramount.


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Dan Nicholson is the author of “Rigging the Game: How to Achieve Financial Certainty, Navigate Risk and Make Money on Your Own Terms,” deemed a best-seller by USA Today and The Wall Street Journal. In addition to founding the award-winning accounting and financial consulting firm Nth Degree CPAs, Dan has created and run multiple small businesses, including Certainty U and the Certified Certainty Advisor program.

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