Generative AI Video Set to Quadruple Market Value to $2.2 Million by 2032

Dan Nicholson

Generative AI video creation is emerging as a game-changing tool, providing businesses with the capability to produce high-quality videos at unprecedented speeds. This technology is not just revolutionizing the way videos are made; it is reshaping marketing strategies, content delivery, and even customer engagement across industries. By automating and enhancing aspects of the video production process, AI is enabling business owners to leverage the power of visual media in ways that were previously unattainable due to time, resources, or technical constraints. As we explore the multifaceted impacts of this technology, it’s important for business owners to understand how it works, the benefits it offers, and the considerations it entails.

Revolutionizing Video Production with AI

Generative AI video creation is dramatically transforming how digital content is developed, ushering in a new era of efficiency and creativity. This innovative technology utilizes advanced algorithms to create videos from textual inputs, drastically reducing the time and effort traditionally required for video production. 

The latest generation of AI video tools, such as Runway, is equipped with various features aimed at simplifying the creation process, from enhancing video quality to producing entirely new content based on user prompts. These tools are designed to deliver high-quality outputs suitable for diverse digital platforms, enabling businesses to maintain a strong online presence with less resource investment.

RunwayML’s CEO Cristobal Valenzuela, in an interview with Acquired, explained the new technology as more like a new type of camera. “This new camera allows you to create a video, and you can control the camera with different settings and presets.” Users can input images or text, and the AI will build a video.

The main advantage of generative AI in video production is its ability to streamline complex processes. By automating tasks such as editing, color correction, and even some aspects of direction, AI tools enable creators to focus more on the creative aspects of content production. This shift not only speeds up the workflow but also opens up new possibilities for personalization and style, catering to the specific needs of different target audiences without compromising production values.

Generative AI Is Making Waves in Hollywood

Hollywood's adoption of AI video generation technology marks a significant shift in content creation, highlighting AI's growing influence in the entertainment industry. AI's integration into movie production is becoming increasingly sophisticated, with applications ranging from enhancing video editing to generating detailed special effects. 

A striking example of AI's capabilities in Hollywood is seen in the production of “Indiana Jones and the Dial of Destiny,” where AI was used to de-age Harrison Ford. This application showcases the potential of AI to not only support but also enhance storytelling by creating visuals that were previously impossible or cost-prohibitive.

However, the incorporation of AI in film production is not without its challenges. Ethical concerns arise, particularly regarding the authenticity of AI-generated content and the potential for its misuse in creating deceptive media, such as deep fakes. Additionally, the use of AI in movies raises questions about the future roles of human actors and filmmakers and their creative control in the industry. 

Many filmmakers also question what the integration of generative AI will do to creativity in the industry.  “The biggest problem in the movies is too many formulas. There is a lack of originality,” says Jonathan Taplin of the University of Southern California. “Entertainment relies on new ideas, and this technology can’t produce them.”

As AI technologies become more integral to film production, the industry must balance leveraging innovative technologies with preserving artistic integrity and employment within the filmmaking community.

How Businesses Can Leverage AI-Generated Videos 

Generative AI is proving invaluable for business applications across a range of sectors, including marketing, product demonstrations, internal communications, and customer support. In marketing, AI-generated videos enable rapid production and iteration, allowing companies to test different strategies and refine their messaging based on audience feedback. 

The benefits of AI in video production are numerous, particularly in terms of efficiency and customization. AI significantly cuts down production time, allowing businesses to deploy marketing campaigns more rapidly and adapt to market trends with agility. Additionally, AI enables businesses to customize content for specific audiences, enhancing engagement and effectiveness. This level of scalability and personalization was previously difficult to achieve and often required substantial investments of time and resources.

For product demonstrations, AI can dynamically present products in action, providing a more immersive experience than static images or text descriptions. This can enhance consumer engagement and help businesses better highlight their products' features and benefits.

Within businesses, AI video technology can be used to create personalized training materials for employees, facilitating more effective learning experiences that are tailored to individual needs. In customer support, AI-generated videos can offer clear, concise guides for troubleshooting common issues. 

The ability to quickly produce customized content makes AI-generated videos an excellent tool for enhancing internal and external communications, training, and marketing efforts. As Runway CEO Valenzuela says, “We’re close to a place where most of the content you’ll see online will be generated.” The future of content creation is undeniably heavily based on AI.


As AI video generation technology continues to evolve, its applications across business and entertainment are expanding. While this presents numerous opportunities for innovation and efficiency, it also requires careful navigation of ethical considerations and potential industry disruptions. For businesses, embracing this technology offers a way to stay competitive in a rapidly changing digital landscape, provided they also consider the broader implications of their adoption of AI tools.




Business Today

Sloan Review


Hour One

MIT Technology Review

Dan Nicholson is the author of “Rigging the Game: How to Achieve Financial Certainty, Navigate Risk and Make Money on Your Own Terms,” deemed a best-seller by USA Today and The Wall Street Journal. In addition to founding the award-winning accounting and financial consulting firm Nth Degree CPAs, Dan has created and run multiple small businesses, including Certainty U and the Certified Certainty Advisor program.

No items found.
Nth Degree - Safari Dan
Next Up In
Nth Degree - Safari Dan
Pinnacle Chiropractic (Mid)
Banner for Certainty Tools, Play your Game.  Blue gradient color with CertaintyU Logo
Nth Degree - Safari Dan
Pinnacle Chiropractic (Mid)