The Digital Revolution in the Food Industry

Dan Nicholson

The food industry has gone digital. Taco Bell’s unveiling of its digital-first Go Mobile 2.0 restaurant is just one example. Initially conceived during the pandemic's onset, the new model isn't just an upgrade but a reflection of the evolving digital landscape. While Taco Bell aims for 10,000 GoMobile Restaurants in the forthcoming years, their parent company, Yum Brands, eyes a loftier aspiration - a colossal 100% in digital sales transactions.

Taco Bell's Go Mobile 2.0 design emphasizes elements like walk-up windows and specialized parking for digital and third-party orders, pointing toward a future where digital convenience is paramount. 

Why this aggressive shift toward digital? Scott Mezvinsky, the Managing Director of Taco Bell in North America, underscores that this transition is about more than consumer convenience. The objective is three-pronged: bolster franchise profitability, alleviate employee stress points, and keep up with the surging digital demand.Digital sales for Taco Bell in the U.S. skyrocketed by 35% in the second quarter alone. 

The Financial Incentive: Why All Entrepreneurs Should Pay Attention

Yum! Brands' ambition to power “100% of sales by digital” isn't just a lofty goal; it’s a reflection of the larger trend in the industry. 

As processes digitize, CFOs get a clearer picture of cash flow, enabling better decisions. Moreover, digital transformations offer companies a competitive edge, with core customers increasingly valuing convenience and personalization.

The Digital Future

It’s not enough to just recognize the digital shift; businesses need to adapt efficiently. As many sectors transition, AI is emerging as an invaluable asset, especially for CFOs. Beyond merely enhancing treasury operations, AI provides actionable insights into buyer behaviors and, facilitates agile business model adaptations.

This becomes even more relevant in sectors where firms are grappling with vast data chunks. Embracing digital processes and AI creates an opportunity to distill invaluable insights.


Nation’s Restaurant News


Dan Nicholson is the author of “Rigging the Game: How to Achieve Financial Certainty, Navigate Risk and Make Money on Your Own Terms,” deemed a best-seller by USA Today and The Wall Street Journal. In addition to founding the award-winning accounting and financial consulting firm Nth Degree CPAs, Dan has created and run multiple small businesses, including Certainty U and the Certified Certainty Advisor program.

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