The food industry has gone digital. Taco Bell’s unveiling of its digital-first Go Mobile 2.0 restaurant is just one example. Initially conceived during the pandemic's onset, the new model isn't just an upgrade but a reflection of the evolving digital landscape. While Taco Bell aims for 10,000 GoMobile Restaurants in the forthcoming years, their parent company, Yum Brands, eyes a loftier aspiration - a colossal 100% in digital sales transactions.
Taco Bell's Go Mobile 2.0 design emphasizes elements like walk-up windows and specialized parking for digital and third-party orders, pointing toward a future where digital convenience is paramount.
Why this aggressive shift toward digital? Scott Mezvinsky, the Managing Director of Taco Bell in North America, underscores that this transition is about more than consumer convenience. The objective is three-pronged: bolster franchise profitability, alleviate employee stress points, and keep up with the surging digital demand.Digital sales for Taco Bell in the U.S. skyrocketed by 35% in the second quarter alone.
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Yum! Brands' ambition to power “100% of sales by digital” isn't just a lofty goal; it’s a reflection of the larger trend in the industry.
As processes digitize, CFOs get a clearer picture of cash flow, enabling better decisions. Moreover, digital transformations offer companies a competitive edge, with core customers increasingly valuing convenience and personalization.
The Digital Future
It’s not enough to just recognize the digital shift; businesses need to adapt efficiently. As many sectors transition, AI is emerging as an invaluable asset, especially for CFOs. Beyond merely enhancing treasury operations, AI provides actionable insights into buyer behaviors and, facilitates agile business model adaptations.
This becomes even more relevant in sectors where firms are grappling with vast data chunks. Embracing digital processes and AI creates an opportunity to distill invaluable insights.