Principles and Preferences with Dan Nicholson

Dan Nicholson

How do you tackle a tough choice? Maybe you flip a coin or consult an expert - but if you’re looking to make better choices that serve you down the road, it helps to have a solid framework in place.

On this episode of the Rigging the Game podcast, Dan discusses exactly what constitutes a preference-based decision and introduces the principles that help him make important choices - beginning with the concept of optimizing vs. maximizing. Listen in for the first part of a conversation that will change the way you choose.

What You’ll Learn

  • How our brains are hard-wired to make decisions based on instincts and conditioning
  • What factors into a long-term decision-making approach versus one that lives in the short-term
  • Why you make different choices than Amazon does
  • And much more!
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Dan Nicholson is the author of “Rigging the Game: How to Achieve Financial Certainty, Navigate Risk and Make Money on Your Own Terms,” deemed a best-seller by USA Today and The Wall Street Journal. In addition to founding the award-winning accounting and financial consulting firm Nth Degree CPAs, Dan has created and run multiple small businesses, including Certainty U and the Certified Certainty Advisor program.

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