Principles and Preferences with Dan Nicholson

How do you tackle a tough choice? Maybe you flip a coin or consult an expert - but if you’re looking to make better choices that serve you down the road, it helps to have a solid framework in place.

On this episode of the Rigging the Game podcast, Dan discusses exactly what constitutes a preference-based decision and introduces the principles that help him make important choices - beginning with the concept of optimizing vs. maximizing. Listen in for the first part of a conversation that will change the way you choose.

What You’ll Learn

• How our brains are hard-wired to make decisions based on instincts and conditioning
• What factors into a long-term decision-making approach versus one that lives in the short-term
• Why you make different choices than Amazon does
• And much more!